Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions
ISBN: 0071494545
Category: Business
Tag: Business & Investing
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Bill Cates, "Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions "
McGraw-Hill - 2007-08-27 | ISBN: 0071494545 | 164 Pages | 1.4 MB | PDF
McGraw-Hill - 2007-08-27 | ISBN: 0071494545 | 164 Pages | 1.4 MB | PDF
This guide helps to create an army of advocates for you and your business.
Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's number 1 "Referral Guru" reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts - by giving them something to talk about.
In this book you'll discover:
-The 7 Deadly Referral Mistakes and How to Avoid Them
-12 Ways to Get Great Prospects Calling You
-10 Social Prospecting Ideas That Generate Referrals
-6 Tactics for Stronger Introductions
-How to Ask for Referrals Without Begging or Pushing
-plus the 4-Point VIPS method[trademark] for asking for referrals
Whether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible. 'I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately' - Gerhard Gschwandtner, publisher, "Selling Power" magazine.
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