[request_ebook] Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Book cover for request_ebook Handbook of Marketing Scales Multi Item Measures for Marketing and Consumer Behavior Research

Author: William O. Bearden

ISBN: 076191000X

Pages: 552

Publisher: Sage Publications, Inc

Category: Business


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594 views since 2008-02-10, updated at 2009-09-11, by riahi. Bookmark this: request_ebook Handbook of Marketing Scales Multi Item Measures for Marketing and Consumer Behavior Research

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In this handbook, one can compile and compare easily the consumer ethonocentrism scale, the sexual identity scale, value and lifestyle scale (VALS), Belk's materialism scale, Personal involvement inventory (PII), consumer image of retailer stores (CIRS), measures relating to Ad emotions and Ad contents, service quality (SERVQUAL), attitudes toward social responsibility and ethical behavior, measures for managing sales, and much more

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Comments


Comments for "[request_ebook] Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research":

  1. very important book on marketing research
    Posted by guest on 2009-07-10 11:34, email hidden.
  2. I need the download link.
    Posted by guest on 2009-09-11 13:11, email hidden.

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