[request_ebook] How to Measure Customer Satisfaction
Author: Nigel Hill, John Brierley, Rob MacDougall
Date: 2003
ISBN: 056608595X
Publisher: Gower Publishing, Ltd.
Category: Uncategorized
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Description
How to Measure Customer Satisfaction
by Nigel Hill (Author), John Brierley (Author), Rob Macdougall (Author)
Written by three leading practitioners, this is a practical guide to running an effective customer satisfaction measurement programme. The book also covers ways of gaining understanding and ownership of the CSM programme throughout the organisation.
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Very Important Book in studing Marketing
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