[request_ebook] Marketing Research for Managers, Third Edition

Description

Introducing market research, Getting started, Marketing research begins at home, 'Off the peg' research, 'Made to measure' research, How are the data collected?, Who provides the information?, How do you ask the questions?, Who asks the questions?, What happens to the answers?, How do you buy good research?, Using research in experiments, Business-to-business research, Using research in global markets, Using research in marketing decision-making, Where do you go from here?

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