[request_ebook] Marketing communications. A European perspective 3rd edition

Description

• Author: Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
• Publisher: FT Prentice Hall

Marketing text book...please help. This book is recommended text for our MBA course and its the third edition. I am not sure what else do u need in introduction ...sorry abt that

 

This from prentice hall site

 

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.

Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald’s 

This book is designed to be of use to both undergraduate and postgraduate students of marketing communications. 

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