[request_ebook] Principles and Practice of Marketing
Author: Jobber, David
Publisher: McGraw-Hill Higher Education; 5th edition
Category: Torrents
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723 views since 2008-02-08, updated at 2009-06-15, by alsonchooi.
Description
"Principles & Practice of Marketing, 5th edition" is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
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