[request_ebook] The Handbook of Customer Satisfaction and Loyalty Measurement

Book cover for request_ebook The Handbook of Customer Satisfaction and Loyalty Measurement

Author: Nigel Hill, Jim Alexander

Date: 2006

ISBN: 0566087448

Pages: 273

Publisher: Gower Publishing, Ltd.

Category: Uncategorized


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Customer satisfaction and loyalty are important to most organisations since the financial benefits from improving them have been well documented. This book presents an examination of how to use research to understand customer


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