[request_ebook] marketing warfare
Author: jack trout and al ries
ISBN: 0070527261
Pages: 216
Publisher: McGraw-Hill; 1 edition (November 1, 1997)
Category: Business
Tag: Business & Investing
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Description
By far the most valuable and exiting business book to come along in years."Glamour
"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."New York
"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."USA Today
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