101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

Description

Publisher: Wiley
Language: English
ISBN: 0471651109
Paperback: 266 pages
Data: April 12, 2004
Format: PDF
Description: New marketing strategies for professional service businesses
This insightful guide shows professional services professionals like accountants, lawyers, and consultants how to market their services and sell better. It covers the entire service transaction, from developing a relationship to closing the deal and helps service professionals determine where they are in the selling process and follow-through for the best result. With 101 Marketing Strategies, professional services providers will learn to bring in new clients and build better relationships with existing ones.

Troy Waugh, CPA (Nashville, TN), is the author of the highly acclaimed book Power Up Your Profits and one of the most sought-after speakers on sales and marketing professional services in the country. He is also the founder of The Rainmaker Academy, the leading sales and marketing training courses in the U.S. and Western Europe.

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