20th Century Advertising (Hardcover)

ISBN: 1858687985

Category: Technical

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20th Century Advertising (Hardcover)
256 pages |Publisher: Carlton Books; 1 edition (October 28, 2002) | Language: English | ISBN-10: 1858687985 | ISBN-13: 978-1858687988 | PDF | 85MB | Rawscan 150dpi

Advertising today is the most inescapable spectacle of all forms of modern mass communications. This book explores how the greatest campaigns of the 20th century have come to occupy a unique cultural position in the economic, social, political and aesthetic spheres of everyday life.
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