A Manager’s Guide to Pr Projects: A Practical Approach (Volume in Lea’s Communication Series)

Description

Parsons (public relations, Mount Saint Vincent University, Nova Scotia) provides practical guidance on planning the preliminary research for a public relations project and creating a plan to achieve specific goals in this guide for students and professionals engaged in such activities as public relations project management, strategic public relations planning, communication planning, and event management. Checklists and worksheets are included. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)

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