Advertising and the Mind of the Consumer

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Advertising and the Mind of the Consumer
Publisher:Allen & Unwin Pty., Limited (Australia) (2000-10) | ISBN-10: 1865082317 | PDF | 8.3 Mb | 352 pages
Just how does advertising work? This text takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insights.

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