Affluenza: When Too Much is Never Enough

Description

Anyone concerned about the level of their personal debt or frustrated by the rat race of aspiring to an affluent lifestyle will appreciate this critique of the effects of over-consumption. This analysis pulls no punches as it describes both the problem and what can be done to stop it. Analyzing the increasing rates of stress, depression, and obesity as possible effects of the consumption binge currently gripping the Western world, this report tracks how Australians overwork, the growing number of things thrown out, self-medicated drugs, and the real meaning of the word choice.

Affluenza tracks the growth and influence of conspicuous consumption in Australia, with some side-ways glances at other nations as well. (Most notably, the US and Britain) To paraphrase the authors - "Affluenza is the buying of stuff you don't need, with money you don't have, to impress people that you don't like". The book exposes the growth and impact of "the spending disease" from about the mid 1960s to the present day. It's a fascinating, and some times chilling read. In this slim but data packed book, you learn how mass media and marketing are targeting your household and kids, with ad campaigns, marketing strategies, and product branding to engender a sense of need and emotional attachment to material goods. Fortunately, the authors also give some practical advice as to how an average person may "down-shift" and break the cycle of dependency. Often insightful, and never preachy, this is the kind of book you buy multiple copies of and hand out to your friends.

Enjoy this great book! Brought to you by SMIRK

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