American Enterprise in Japan (Suny Series in the Anthropology of Work)

Description

Introduction
This book is about managing cultural differences. Using examples of American direct investments in Japan, I will examine the issue of cross-cultural management from an anthropological perspective in order to demonstrate what an ethnographer can contribute to the field of comparative management studies. It is based upon fieldwork conducted in Japan and the United States between 1977 and 1981, and the summers of 1985, 1986, 1987, and 1988.
I will state major issues concerning foreign direct investment in Japan in this chapter and discuss my ethnographic approach to organizational culture. I will then describe my fieldwork on a United States-Japanese joint-venture company in chapter two. This is the first ethnographic study dealing with the experience of an American firm in Japan, and I would like to describe how I became involved in this study and how I collected the data.

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