And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All

Description

As the advertising industry's Dave Barry, Garfield has written the influential ad criticism column "AdReview" for Ad Age for 17 years and is cohost of NPR's On the Media. His first book, aimed at advertising pros, is a brazenly funny take on the industry practices that Garfield loves to hate. "Most advertising is unnecessarily terrible," he writes, proceeding to enumerate the reasons why: a misguided emphasis on rule breaking and originality; misuse of sex, celebrities, humor, special effects and profundity; lack of contact with consumers; and sheer bad taste and immorality. Garfield supports his claims with passionate attacks on specific ads. Calvin Klein turns out "thinly disguised kiddie porn," while McDonald's "we love to see you smile" campaign is "preposterously false." The criticism, however, isn't always consistent. Garfield occasionally knocks highly successful ads, e.g., CK's famous Brooke Shields jean ads. Furthermore, he praises campaigns that violate his own prohibitions. Garfield's apparent ego (he less-than-wittily compares himself to God and declares, "[W]ith well in excess of a thousand ads subjected to my pitiless scrutiny, I've really blown the call only eleven or twelve times") can also wear thin. Oddly, the critic loosens his choke hold on the industry in the final chapter, ineffectually defending it against other critics and halfheartedly attempting to restore the pride of the very audience he has been so busy mocking. Despite the weak finish, though, Garfield offers a mostly humorous and hard-hitting book.

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 2570
2. The Girl Brazilian Magazine - 24-Junho-2009 - Lays Orsini
3. Combinatorics on Words: Christoffel Words and Repetitions in Words
4. Spivak, The Post-Colonial Critic
5. Ezra Pound as Literary Critic
6. Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's
7. Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
8. Healing Your Emotional Self: A Powerful Program to Help You Raise Your Self-Esteem, Quiet Your Inner Critic, and Overcome Your
9. NTC's Pocket Dictionary of Words and Phrases : 12,000 Words, Idioms, and Phrasal Verbs for Travelers and Learners
10. NTC's Pocket Dictionary of Words and Phrases : 12,000 Words, Idioms, and Phrasal Verbs for Travelers and Learners
11. The Oxford Dictionary of New Words: A Popular Guide to Words in the News
12. NTC's Pocket Dictionary of Words and Phrases : 12,000 Words, Idioms, and Phrasal Verbs for Travelers and Learners (Reupload)
13. NTC's Pocket Dictionary of Words and Phrases : 12,000 Words, Idioms, and Phrasal Verbs for Travelers and Learners (Repost)
14. Words You Should Know In High School: 1000 Essential Words To Build Vocabulary, Improve Standardized Test Scores, And Write Suc
15. The Marino Mission: One Girl, One Mission, One Thousand Words; 1,000 Need-to-Know *SAT Vocabulary Words (repost)
16. Advertising Age Handbook Of Advertising