Be Unreasonable: The Unconventional Way to Extraordinary Business Results

Description

Publisher: McGraw-Hill
Language: English
ISBN: 007148163X
Paperback: 224 pages
Data: Apr 2007
Format: PDF
Description: When you’re reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year’s, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time. Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday’s conventional thinking.Paul Lemberg shows you how unreasonable strategies can bring you unprecedented success.

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