Beyond Spin: The Power of Strategic Corporate Journalism (Jossey Bass Business and Management Series)

Description

Due to factors both within and outside their control, companies of all types now face internal and external communication demands that are central to their ultimate success. Markos Kounalakis, Drew Banks, and Kim Daus accordingly argue in Beyond Spin that the most efficacious way to handle them is more complicated than some business leaders may initially imagine--but also more potent than the alternatives they may otherwise engage. Drawing on varied backgrounds in business and journalism, the authors craft a convincing argument for developing a holistic alliance between standard organizational communication and traditional Western journalism that meets these needs. The goal of this refreshingly progressive approach, which they've dubbed strategic corporate journalism, is to create "awareness and understanding through open, timely and accurate information flow." It has been employed in one manner or another by high-profile firms such as SGI, formerly Silicon Graphics, whose experiences under fire are examined in one chapter. Other chapters focus on the evolution and impact of in-house PR and journalism for public consumption; development of effective communication networks in knowledge-based organizations; consequences of adopting or rejecting these principles at companies such as Hewlett-Packard and ARCO; and future requirements these efforts will continually address. --Howard Rothman

Rating: 5
In a world overloaded with spin, the only way to cut through the bull is with the truth. So say the authors of Beyond Spin, which advises executives to allow their corporate communications staff to act as internal investigative journalists. The authors maintain that only by revealing the truth within your organization can you hope to guide the flow of information about and around your company in the digital era. Although many executives might find these concepts unworkable, we from getAbstract highly recommend this example-filled look for its fresh perspective on corporate communications.

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "Beyond Spin: The Power of Strategic Corporate Journalism (Jossey Bass Business and Management Series)" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 2380
2. Beyond Spin: The Power of Strategic Corporate Journalism (Jossey Bass Business and Management Series)
3. [request_ebook] Trustworthy Government: Leadership and Management Strategies for Building Trust and High Performance (Jossey Bass Public Administration Series)
4. Organizational Culture and Leadership (The Jossey-Bass Business & Management Series)
5. [request_ebook] The Jossey-Bass Handbook of Nonprofit Leadership and Management
6. The.IAF.Handbook.of.Group.Facilitation.Best.Practices.From.the.Leading.Organization.in.Facilitation.Jossey-Bass.Business.and.Management.Series
7. The Jossey-Bass Academic Administrator%27s Guide to Exemplary Leadership
8. [share_ebook] The Power of the 2 x 2 Matrix: Using 2x2 Thinking to Solve Business Problems and Make Better Decisions
9. Wired for Good: Strategic Technology Planning for Nonprofits
10. Becoming a Strategic Leader : Your Role in Your Organization%27s Enduring Succes
11. Designing Solutions for Your Business Problems: A Structured Process for Managers and Consultants (Jossey Bass Business and Man
12. Jossey.Bass.Performance.based.Management.What.Every.Manager.Shou
13. Project Manager%27s Spotlight on Change Management
14. Decision Management: How to Assure Better Decisions in Your Company
15. Enterprise-Wide Change: Superior Results Through Systems Thinking (Jossey-Bass Series)
16. [share_ebook] Handbook of Human Resources Management in Government