Blown to Bits: How the New Economics of Information Transforms Strategy

Description

Boston Consulting Group veeps Evans and Wurster won a 1997 McKinsey Award for an article they wrote for the Harvard Business Review that became the basis of this book. Starting with a detailed account of the "near-demise" of the Encyclopaedia Britannica as an example, Evans and Wurster show how "the new economics of information will precipitate changes in the structure of entire industries and in the way companies compete." They emphasize the role information plays in every business, and they demonstrate that companies will no longer be forced to choose between "richness" (the quality of information) and "reach" (the number of people who share that information) in their marketing mix. Trade-offs between those two factors are no longer necessary because of increasing connectivity and growing standardization. As a result, organizational supply chains and value chains (the increments by which value is added to products and services) are being "blown to bits" and reconstituted into separate and new businesses. Among the examples the authors use to demonstrate their proposition are automobile dealerships, brokerage companies, and banks.

Philip Evans and Thomas S. Wurster think that the Internet can blow away practically any business, and in Blown to Bits, they examine how the new economy is "deconstructing" industries such as newspapers, auto retailing, and banking while creating new opportunities for others. They write that the "glue that holds today's value chains and supply chains together" is melting, and that even "the most stable of industries, the most focused of business models and the strongest of brands can be blown to bits by new information technology."

Evans and Wurster, both executives of the Boston Consulting Group, argue that the Internet demands new business strategies because it provides companies tremendous "reach" for customers without sacrificing "richness," or the quality of the information about products and services. The book shows how some businesses--Microsoft and Intuit in personal finance, Dell Computer in retailing, and the Automotive Network Exchange in manufacturing supply--are thriving amid a rapid expansion of connectivity and the widespread acceptance of new technical standards on the World Wide Web. Clearly written and tough-minded, Blown to Bits is required reading for business leaders, entrepreneurs, strategists, and others concerned about the new economics of the information age.


No Posting Of Mirror

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "Blown to Bits: How the New Economics of Information Transforms Strategy" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 1901
2. Blown to Bits: Your Life, Liberty, and Happiness After the Digital Explosion
3. Economics of Business Strategy
4. Tourism Development: Economics, Management and Strategy
5. Markets for Technology: The Economics of Innovation and Corporate Strategy
6. Arms, Economics and British Strategy: From Dreadnoughts to Hydrogen Bombs
7. Blown Film Extrusion: An Introduction
8. Networks, Markets, and the Pacific Rim: Studies in Strategy (Japan Business and Economics Series)
9. Mechanics of Wind-blown Sand Movements
10. Astute Competition: The Economics of Strategic Diversity (Technology, Innovation, Entrepreneurship and Competitive Strategy)
11. Information.Architecture.with.XML.A.Management.Strategy
12. Information Architecture with XML A Management Strategy
13. Information Architecture with XML: A Management Strategy (Repost)
14. Executive Strategy: Strategic Management and Information Technology
15. The Economics of Uncertainty and Information
16. e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy