Blunders in International Business

Description

Publisher: Wiley; 4 edition
Language: English
ISBN: 1405134925
Paperback: 192 pages
Data: March 13, 2006
Format: PDF
Description: This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
* Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
* Conserves its well-liked, concise format.
* Several well-known blunders from previous editions have been replaced in order to update the lessons learned.


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