Bob Burton - Inside Spin: The Dark Underbelly of the PR Industry
ISBN: 1741752175
Category: Business
Tag: Business & Investing
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Bob Burton - Inside Spin: The Dark Underbelly of the PR Industry
Allen & Unwin Academic | 2008 | ISBN: 1741752175 | Pages: 324 | PDF | 5.16 MB
Allen & Unwin Academic | 2008 | ISBN: 1741752175 | Pages: 324 | PDF | 5.16 MB
Lifting the lid on a billion-dollar industry, this is a critical exposé of the tactics used by public-relations companies to court journalists, attack corporate competitors, and influence positions. Going beyond a single incident, it looks at the overall role of the giants in the PR industry and includes case studies to illuminate how the public receives their information, and who exactly is in control of it.
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