Bradley K. Googins, Philip H. Mirvis - Beyond Good Company: Next Generation Corporate Citizenship
ISBN: 1403984832
Category: Business
Tag: Business & Investing
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Bradley K. Googins, Philip H. Mirvis - Beyond Good Company: Next Generation Corporate Citizenship
Palgrave Macmillan | 2007 | ISBN: 1403984832 | Pages: 288 | PDF | 5.25 MB
Palgrave Macmillan | 2007 | ISBN: 1403984832 | Pages: 288 | PDF | 5.25 MB
The authors have conducted extensive research into the role of business in public life, and this book developes the themes of that work. It takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
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