Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds

Description

Book Description
Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach — no complicated theories, marketing jargon, or unnecessary babble — that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers:* Develop the courage to break the mold and become truly distinct* Discover ways to enlist customers and others as “brand ambassadors”* Grasp their brand’s essence* Master brand building on any scale in any industry* Learn how to identify and use the most effective methods of brand communication* Learn how to leverage limited resources creativelyFilled with creative ways to maximize market impact, Brain Tattoos is a true “how-to” book written with in-the-trenches business and marketing people in mind.

From the Inside Flap
Your brand will be so strong, customers won’t be able to get it out of their heads!

A solid brand leaves a positive impression in the customer’s mind, but the impression made by an exceptional brand is virtually indelible. With Brain Tattoos, you will learn exactly how to make your brand truly distinct—and unforgettable. Karen Post isn’t going to waste your time with complicated theories or unnecessary marketing jargon. She is going to show you how to maximize your brand’s impact, with proven ideas and the practical tools she has used to help her best clients dominate their markets!

“Hands-on marketing help from a guru who lives what she preaches!” —Seth Godin, author, Free Prize Inside

“This book is brands-on action. Karen Post will show you a new way…to make your phone ring with qualified prospects, convert them to sales, and add value to your operation.” —Jeffrey Gitomer, author, The Sales Bible

“Karen Post knows branding. From her own business identity — the Branding Diva — to her work with companies such as American Express, Bank of America, and Pepsi, Post’s insights and experiences are fun and productive, and eminently applicable. The book’s questionnaires, tattoo tests, and tool kits are useful tools to help business leaders and innovators rethink their personal and organizational brands and practices. Whether you’re an internal Brand Ambassador or an external Brand Warrior, Brain Tattoos will help you improve and increase the impact of the mental imprints made by your business and your work.” —Heath Row, Editorial and Community Director, FastCompany.com

Karen Post, The Branding Diva™, is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. Monthly, she writes a monthly column for Fastcompany.com, and produces BrandBites, a monthly fast brain-food fix on branding matters. She lives in Tampa, Florida.

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