Brand Management Theory and Practice

ISBN: 041544327X

Category: Business

Tag: Business & Investing


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Brand Management Theory and Practice
Publisher: Routledge | ISBN: 041544327X | edition 2008 | PDF | 267 pages | 1,97 mb

Brand Management: Research, Theory and Practice is an important new study that provides an overview of the assumptions, theories, methods and managerial implications of different approaches to the management of brands.

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