Brands and Branding
Category: Business
Tag: Economics and Finances
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Economist "Brands and Branding"
Economist Books | 2003-11-27 | ISBN: 186197664X | 256 pages | PDF | 1,2 MB
Economist Books | 2003-11-27 | ISBN: 186197664X | 256 pages | PDF | 1,2 MB
Written by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
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