Bridging the Culture Gap: A Practical Guide to International Business Communication

Description

"Cross-cultural business requires skillful communication, and assumptions and misunderstandings about language and behavior can be barriers to success. The authors (Canning International Training & Development) illustrate the importance of cultural influences via real-life client stories and Canning's personal preference scales that draw from the theories of G. Hostede, E. T. Hall, and F. Trompenaars. Readers are invited to situate themselves along the continua of cultural preference scales and reflect on how they might act in a cross-cultrual business, how the other might respond, how cultural differences might affect the outcome, and how these cultural assumptions came to be. Tips for 'bridging the culture gap' are included. The narrative style is direct and uncomplicated for clarity and cultural sensitivity. Six chapters present assumptions about cross-cultural behavior and communication, including coverage of interpretations of organizational identity; internal diversity and the chain of command; ethics and perceptions about legal compliance; socially accepted behaviors and humor; professional presentations; and negotiations. The final chapter categorizes the cultural preference scales and summarizes the tips presented. 'Further reading' provides resources for those wishing to expand their exploration of cross cultural business topics. Summing Up: Highly recommende. All collection."--D. Truty, Northeastern Illinois University in CHOICE

Book Description
*Canning is one of the world's leading cross cultural training companies operating in over 40 countries on four continents

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