[share_ebook] Business Marketing: Connecting Strategy, Relationships, and Learning
Author: F. Robert Dwyer (Author), John F Tanner (Author), John Tanner (Author)
Date: July 13, 2001
ISBN: 0072410639
Pages: 736
Language: English
Publisher: McGraw-Hill/Irwin
Category: Business
Tag: Business & Investing
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Description
- Author: F. Robert Dwyer (Author), John F Tanner (Author), John Tanner (Author)
- Publisher: McGraw-Hill/Irwin
- Publish Date: July 13, 2001
- ISBN: 0072410639
- Pages: 736
Product Details
- Hardcover: 736 pages
- Publisher: McGraw-Hill/Irwin; 2nd edition (July 13, 2001)
- Language: English
- ISBN-10: 0072410639
- ISBN-13: 978-0072410631
Product Description
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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