Buzz Marketing with Blogs For Dummies

Description

Book Description
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
Introduce the people behind your business
Discuss relevant issues
Provide a clearinghouse for information and expertise
Show your business as a good corporate citizen
Support an exchange of ideas
Get honest feedback from your customers
Affect public opinion

If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:
Set up and maintain a blog, write in blogging style, and observe blogging etiquette
Define your audience and target your blog to reach them
Involve your customers, earn their trust, educate the public, and build community
Avoid possible legal pitfalls while keeping your blog interesting
Encourage contributions and links to your blog
Use images and design an eye-catching format
Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

From the Back Cover
It’s easy to get customers buzzing about your business

Here’s how to launch your blog, develop a style, and make your business stand out

Whether or not you’ve blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You’ll even get tips from some of the best business bloggers around!

Discover how to
Set up and maintain a blog
Involve your customers
Earn trust, educate, and build community
Follow blogging etiquette and culture
Find the right voice
Encourage links to your blog

About the Author
Susannah Gardner has been an instructor in online journalism, a multimedia director, and a provider of custom Web solutions. Check out her blog at www.buzzmarketingwithblogs.com.

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