C.R.M.( Customer Relationship Management )

Description

Meeting the right customers' needs profitably is busnesses' biggest challenge. With customer choice wider now that it has ever been, not least because of the emergence of the World Wide Web and other new technologies, competition is fiercer and pressure on margins greater than ever. The need to build long-term customer relationships that are profitable is paramount. Customer relationship management (CRM) seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it. This book describes customer relationship management and explains why businesses are embracing it. It looks at the increasingly complex nature of customer-supplier relationships and demonstrates how to calculate customer life-time values. Subsequent chapters deal with relationship marketing, technology and business processes in support of CRM, CRM in a business-to-business environment, and the implementation of CRM. It concludes with 10 top tips.



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1. Ebooks list page : 3284
2. Customer Relationship Management
3. Customer Relationship Management
4. Customer Relationship Management
5. Harvard Business Review on Customer Relationship Management AD
6. Customer Relationship Management: Perspectives from the Market Place
7. Mastering Data Mining: The Art and Science of Customer Relationship Management
8. Mastering Data Mining: The Art and Science of Customer Relationship Management
9. Designing A Data Warehouse: Supporting Customer Relationship Management
10. Mastering Data Mining: The Art and Science of Customer Relationship Management
11. Mastering Data Mining: The Art and Science of Customer Relationship Management
12. Duane E. Sharp: Customer Relationship Management Systems Handbook
13. Customer Relationship Management: How to Turn a Good Business into a Great One (Repost)
14. [share_ebook] Mastering Data Mining: The Art and Science of Customer Relationship Management
15. Jerry Fjermestad, Nicholas C. Romano - Electronic Customer Relationship Management
16. Designing A Data Warehouse: Supporting Customer Relationship Management (Repost)