[share_ebook] CAT MANAGEMENT COMPASS KNOWLEDGE DISC 2008

Marketing includes Sales, Brand Management and specializations such as Market Research & Advertising. Sales responsibilities include achieving sales targets, mobilizing resources such as advertising budgets and executing special schemes and promotion drives. Marketing responsibilities include new product development, pricing, market research and sales forecasting. Brand Management is a progressive field where you are responsible for successful management of brands.
Aspirants for a career in Sales and Marketing should possess creativity and resource mobilization skills, apart from good communication and interpersonal skills without which it's a waste of time to choose this line. They also display high energy levels and enthusiasm. Companies that typically recruit these live wires are in the business of selling the following categories of goods.

Fast Moving Consumer Goods (FMCG) are products, that have a short shelf life and are instantly consumed. The front runners in this category are companies like
Procter & Gamble, Unilever, Coca-Cola, Johnson & Johnson, Colgate-Palmolive, Marico, Cadbury, Nestle, Dabur, Pepsi, Godrej Soaps, Reckitt Coleman, Gillette, Smith Kline - Glaxo.

Consumer Non-Durables (CND) are products that are inbetween FMCG and durable goods such as paints and lubricants:
Some of the most popular companies are Asian Paints, Madura Coats, Castrol, Seagram, UB Group.

Consumer Durables (CD) are goods that are durable such as a TV set or a Washing Machine. Companies that are popular recruiters from this category are Blowplast, Modi Xerox, BPL US West, Philips, Godrej & Boyce, Titan Industries, Godrej, GE, Whirlpool, Hero Honda Motors, LG...so on.

Advertising and Market Research
Leo Burnett, LOWE India (erstwhile Lintas ), J. Walter Thompson, Ogilvy & Mather, Indian Market Research Bureau, ORG - MARG, Gallup.