Concurrent Marketing: Integrating Product, Sales, and Service

Description

Companies today have the capability to develop higher quality products and services faster than ever before. Advances in production quality, cycle time, supply chain arrangements, and customer information -- all radical improvements in "upstream" efforts to serve the customer -- have altered business competition. Concurrent Marketing is the first book to show why this competitive environment demands a new, more coordinated marketing effort "downstream" in which field sales and service take on increased strategic significance.

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