[share_ebook] Consumer Behavior:A European Perspective
Author: Gary J. Bamossy,Soren Askegaard,Michael Solomon,Margaret Hogg
Date: 3rd edition(Jan 2006)
ISBN: 0273687522
Pages: 731
Language: English
Publisher: Financial Times/Prentice Hall
Category: Cultures
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Description
Its a blend of psychology with marketing with emphasis on european cultures and dempographics. This solely deals with buying habits and consuming pattern over the geography of europe. It entail the post doctoral work of authors regarding the behavior with the change in technology, business and century
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