Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Description

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.









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tengkytu banget

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1. Ebooks list page : 1887
2. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
3. Corporate Social Responsibility: The Good, the Bad and the Ugly
4. The Ashgate Research Companion to Corporate Social Responsibility (Corporate Social Responsibility Series)
5. Corporate Social Responsibility Reporting in Developing Countries (Corporate Social Responsibility Series)
6. Implementing Effective Corporate Social Responsibility and Corporate Governance: A Guide and A Framework
7. Handbuch Corporate Citizenship: Corporate Social Responsibility für Manager
8. Corporate Social Responsibility, Corporate Restructuring and Firm's Performance: Empirical Evidence from Chinese Enterprises
9. Corporate Social Responsibility
10. Looking Beyond Profit (Corporate Social Responsibility)
11. Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
12. Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
13. The ICCA Handbook of Corporate Social Responsibility
14. Corporate Social Responsibility as an International Strategy
15. Global Practices of Corporate Social Responsibility
16. Management Models for Corporate Social Responsibility