Creating Breakthrough Products: Innovation from Product Planning to Program Approval
ISBN: 0139696946
Category: Business
Tag: Business & Investing
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Creating Breakthrough Products
FT Press | 2001-11-01 | ISBN: 0139696946 | 336 pages | PDF | 4,9 MB
FT Press | 2001-11-01 | ISBN: 0139696946 | 336 pages | PDF | 4,9 MB
Cagan and Vogel make a substantial contribution to the field of Industrial Design with "Creating Breakthrough Products." This book admirably strikes a difficult balance between theory and practice. The concepts, theories and frameworks presented are based upon substantial practical experience that is insightful as well as inspiring. It avoids academic/technical jargon and allows the reader to get right to the meat of their arguments. If you are concerned about making products that serve people in a significant way, then this book is a must-read and hopefully marks the beginning of a new wave of insightful Industrial Design research that is capable of positively affecting theoretical discourse as well as everyday practice.
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