[share_ebook] Data Mining for Design and Marketing

Description

• Author: Yukio Ohsawa ,Katsutoshi Yada
• Publisher: Chapman & Hall
• Publish Date: (1-2009)
• ISBN: 1420070193
• Pages: 336

shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.
The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.

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