David Kiley : Driven: Inside BMW, the Most Admired Car Company in the World

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David Kiley: Driven: Inside BMW, the Most Admired Car Company in the World

Pages: 320 | PDF | Wiley (2004-04-02) | ISBN 0471269204 | 1,7 MB
"Driven" is an engaging read and offers a good historical overview...or case study...of a well-known company and brand. The market for automobile manufacturers is difficult and volatile...so much so that BMW has recently touted its independence as a company as a factor that enables it to create and build its world-class and distinct vehicles.

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