Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
ISBN: 0814407544
Category: Business
Tag: Business & Investing
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Description
Publisher: AMACOM/American Management AssociationLanguage: English
ISBN: 0814407544
Paperback: 272 pages
Data: October 2003
Format: CHM
Description: "Overall, the book is immensely readable and even entertaining with a plethora of examples of problems faced by well-known brands."
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