[share_ebook] Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena

Description

Publisher: AMACOM/American Management Association
Language: English
ISBN: 0814407544
Paperback: 272 pages
Data: October 2003
Format: CHM
Description: "... extremely useful book that should be on the shelf of every small business owner interested in online brand marketing." -- eCommerceGuide.com
"Every business with an Internet presence should have a copy of this book." -- Harold McFarland, Readers Preference Reviews
"In a no-nonsense tone, Murray explains to business people how they can aggressively defend their brand. " -- Steve Powers, San Jose Mercury News
"Murray's practical and informative book discusses such dishonest and aggressive tactics as ...propagating false rumors online, and hacking and spamming." -- Lucy Heckman, Library Journal
"Overall, the book is immensely readable and even entertaining with a plethora of examples of problems faced by well-known brands." -- Martin Payne, Pool Magazine
"The author lets the reader know what to look for,how to implement an on-line monitoring program..[..] -- John Ho, BookIdeas.com
"The book provides insight into the concerns of their clients and the areas in which legal counsel may be required." -- The Trademark Reporter
This is a fascinating look at all the tactics competitors use to exploit or steal your business. All who use the internet , especially those who market on the internet, should read this book. Jnl of Product and Brand Management 20050805
This is a fascinating look at all the tactics competitors use to exploit or steal your business. -- Journal of Product and Brand Management

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