Designing a Data Warehouse : Supporting Customer Relationship Management

Description

Designing a Data Warehouse: Supporting Customer Relationship Management


Chris Todman
Publisher: Prentice Hall PTR
First Edition December 01, 2000
ISBN: 0-13-089712-4, 360 pages

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Today’s next-generation data warehouses are being built with a clear goal; to maximize the power of Customer Relationship Management. To make CRM_focused data warehousing work, you need new techniques, and new methodologies.

In Designing A Data Warehouse, Dr. Chris Todman - one of the world’s leading data warehousing consultants - delivers the first start-to-finish methodolgy for defining, designing, and implementing CRM-focused data warehouses. Todman covers all this, and more:

A new look at data warehouse conceptual models, logical models, and physical implementation;

Project management: deliverables, assumptions, risks, and team-building - including a full breakdown of work;

DW futures: temporal databases, OLAP SQL extensions, active decision support, integrating external and unstructured data, search agents, and more.

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