Die McDonald's Story
ISBN: 3453099168
Category: Business
Tag: Economics and Finances
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Description
John F. Love, "Die McDonald's Story"
Heyne | ISBN: 3453099168 | 1995 | 408 pages | PDF | 1,57 MB
Heyne | ISBN: 3453099168 | 1995 | 408 pages | PDF | 1,57 MB
Product Description
Die McDonald's Story ist die Geschichte eines einzigartigen Geschäftserfolges: 1948 verkauften Mac und Dick McDonald in Californien ihren ersten Hamburger. Innerhalb kürzester Zeit entwickelte sich ihr Business vom Zwei-Mann-Betrieb zum umsatzstärksten Bewritungsunternehmen der Welt.
John F. Love wirft einen Blick hinter die Kulissen des multinationalen Konzerns mit all seinen Intrigen und Machtkämpfen und durchleuchtet die revolutionären Marketingstrategien und innovativen Werbekampagnen.
Ein spannendes Lehrstück über eine der größten Erfolgsstrories dieses Jahrhunderts.
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