Digital Rush: Nine Internet Start-Ups in the Race for Dot.Com Riches

Description

Digital Rush: Nine Internet Start-Ups in the Race For Dot-Com Riches provides the reader with an inside, backstage survey of ingenious and tenacious self-starters in some of today's fast-growing, ground-breaking Internet companies. Through lively profiles based on in-depth interviews, the authors provide revealing, personal perspectives on the key elements (technology, capital, talent, perseverance) that go into creating and running a successful e-business. The reader will come away with clear and invaluable advice about testing an idea before launching it; securing crucial capital and support at every stage; attracting, motivating, and keeping the right people; standing apart from competitors and delivering outstanding customer service; adding an e-component to a brick-and-mortar business; keeping on top of new technologies and anticipating future Internet trends. Digital Rush is "must" reading for any entrepreneur considering an e-commerce based venture.

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