Discovering New Business Opportunities

Description

This book lets you discover the secrets to successfully finding and developing new business opportunities. Do you have a great idea that could be the next big thing, but don't have a clue about how to turn your dream into reality? Are you about to start up your own small business but want to road test your product and ideas before taking the plunge? Written by an internationally acknowledged expert on setting up and running small businesses, "Discovering New Business Opportunities" is a hugely practical and easy-to-understand guide to finding new business ideas, and how to decide which ones are worth pursuing. With scores of hints and tips, this volume will help you: identify new business opportunities & viable markets; anticipate risk; build a workable business model; develop a start-up strategy; ...and much, much more!

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