DoCoMo - Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force

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America is just waking up to the vast potential of the wireless Web. In Japan, nearly a third of the population already works, plays, and shops with wireless, continuously connected to a universe of data, services, and communities. The force responsible is a young company with a name that means "anywhere" in Japanese: DoCoMo. Another case study that examines a specific corporation for management lessons it can share with others, DoCoMo--Japan's Wireless Tsunami takes a riveting look at the world¡¯s second-largest mobile phone service that has, after only two years, a customer base as big as AOL¡¯s. Don¡¯t think of this book as an apology for the languishing telecom industry. Instead, it¡¯s an inside look at how creativity and innovation were nurtured at one of the world¡¯s stodgiest companies--Nippon Telephone and Telegraph--and how a small team of committed visionaries never said "Never" and created DoCoMo¡¯s extraordinarily popular I-mode technology.



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