[request_ebook] E-Commerce - A Managerial Perspective-II

Book cover for request_ebook E Commerce A Managerial Perspective II

Author: Michael Changiac Lee, David King, Epiram Turban

Date: 10/20/2003

ISBN: 0130094935

Language: English

Publisher: Prentice Hall

Category: Home


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For undergraduate and graduate courses in Electronic Commerce and Business Issues.

The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.



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