E-Services: Opportunities and Threats
ISBN: 3835008013
Category: Business
Tag: Economics and Finances
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Evanschitzky, Heiner, Gopalkrishnan R. Iyer (eds.), «E-Services: Opportunities and Threats»
Deutscher Universitats | ISBN: 3835008013 | 2007 | PDF | 202 pages | 1.43 MB
“
The book series, Applied Marketing Science - Angewandte Marketingforschung aims to bridge the gap between scientific rigor and practical relevance in the transfer of cutting-edge theoretical and applied knowledge between scholars and practitioners. The series explores classic and contemporary theories and themes in global competitive networks, inter-organizational relationships, customer relationship management, and competitive advantages as conceived, developed, and applied in the field of marketing.
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