Encyclopedia Of Major Marketing Campaigns - Volume 2

Description

pic info: 2007-05-24/1_952_orig


Thomas Riggs, Encyclopedia Of Major Marketing Campaigns, Vol. 2
Thomson Gale | ISBN 0787673560 | 2006-12 | 1947 pages| PDF | 16 Mb



This completely new second volume explores nearly 475 major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome. Photos and sidebars enhance the text. Entries average 2,000 words in length. Each entry ends with further information, such as references to competitors and annotated citations to relevant campaigns and periodical articles.

The companies and campaigns featured in this edition include:
# American Express: Portraits
# Borden, Inc: Elsie the cow
# The Coca-Cola company: "Always Coca-Cola"
# DeBeers: "A Diamond is Forever"
# General Mills: "Breakfast of Champions"
# Kellogg Company: "Snap, Crackle and Pop"
# Legg's: "Nothing beats a great pair of leg's"
# Maxwell House Coffee Co.: "Good to the last drop"
# Merrill Lynch: "The difference is Merrill Lynch"
# Seven-Up: "No Caffeine, Never Had it, Never Will"
# US Army: "Uncle Sam - I Want You"
# US Department of Transportation: “Friends don't let friends drive drunk"
# Wrigley's: "Kiss a Little Longer"


Review:
99% Inspiration, 1% Perspiration
The best place to pick the brains of 20th Century's most enlightened marketing thinkers.

Thanks to the original uploader!





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ID117943 117943 Zeratul 25 May 2007 09:39 Great and interseting book! How abaout the first volume post please...Thanks a ton! ID:413655 413655

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