Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era
Category: Business
Tag: Business & Investing
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Bjorn Bjerke, Claes Hultman, "Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era"
Publisher: Edward Elgar Pub | 2002 | ISBN 1840649127 | PDF | 259 pages | 14.86 MB
Publisher: Edward Elgar Pub | 2002 | ISBN 1840649127 | PDF | 259 pages | 14.86 MB
Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
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