Eric Viardot, «Successful Marketing Strategy for High-Tech Firms» (3rd edition) (Repost)
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Eric Viardot, «Successful Marketing Strategy for High-Tech Firms» (3rd edition)
Artech House Publishers | ISBN 1580537006 | 2004 Year | PDF | 1,35 Mb | 326 Pages
Artech House Publishers | ISBN 1580537006 | 2004 Year | PDF | 1,35 Mb | 326 Pages
Features detailed case studies illustrating the realities of the new high-tech market place and how effective marketing strategy can work. Discusses such strategies used by Yahoo, IBM, Cisco, Nokia, and other competitive companies. Shows how to develop innovative product offers that connect to customer needs.
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