[share_ebook] Essentials Of Marketing

Description

• Author: Bassington-Petttittt
• Publisher: Prentice Hall
• ISBN: 0273687859
• Pages: 511

Essentials Of Marketing Financial Times/Prentice Hall | Frances Brassington,Stephen Pettitt | 22 July 2004 | ISBN 0273687859 | Pages 511 | 23.7 Mb | PDF Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. Features · Strong pedagogy including chapter objectives and summary. · A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective. · End-of-chapter questions to reinforce knowledge. · Discussion questions encouraging debate and further research. · A robust Companion Website at www.booksites.net/brassington with revision material and both learning and teaching aids for students and lecturers.

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