[share_ebook] Essentials Of Marketing

Description

• Author: Jim Blythe
• Publisher: Financial Times
• Publish Date: July 30, 2005
• ISBN: 0273693581
• Pages: 354

• Paperback: 354 pages
• Publisher: Financal Times Management; 3rd edition (July 30, 2005)
• Language: English
• ISBN-10: 0273693581
• ISBN-13: 978-0273693581

 

Product Description
Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course. 

 

 

 

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