Executive Book Summaries The Ten Faces Of Innovation by Tom Kelley with Jonathan Littman (with audio)

Description

   



The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside of themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation, Tom Kelley points out.

Over the years, IDEO, a design consultancy, has developed 10 roles people can play in an organization to foster innovation and new ideas, while offering an effective counter to naysayers. Among these approaches are the Anthropologist �C the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-Pollinator, who mixes and matches ideas, people and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of how Kraft, Procter & Gamble and Samsung have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

What you'll learn in this summary:

? IDEO's strategies for beating the devil's advocate and driving creativity throughout your organization

? The roles that people can play in an organization to foster innovation and new ideas �C and fend off creativity-stifling naysayers

? How businesses have used design thinking to innovate routinely and transform company culture

? How to create, experiment, inspire and build new ideas

? How to use innovation and brainstorming processes to create new products and designs

? How to reshape and recast your business's strategic thinking and direction





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